Top 6 Hand-picked SEO Link Building Tools You Can Use Now

“How to do link building for my website?”

You must’ve thought of this question too if you are new in SEO. Links are essential for a good ranking in SERPs. They are also necessary to help your site get more traffic and recognition in the community.

While there are many techniques, you can apply to get links for your website, the most efficient way to solve this problem is by using link building tools. If you want to learn more about SEO, check out our digital marketing courses. 

In this article, we’re discussing the best link building tools you can use for generating backlinks for your website.

Why Should You Use Link Building Tools?

Link building is one of the most critical tasks for an SEO provider. Having quality links influences your ranking in SERPs and the reputation of your website in the community.

But this task is a little confusing too. That’s why link building tools are so popular. Here are some more reasons why it is so:

  •         Higher Efficiency: You can get more work done in less time with these tools. Their main job is to reduce your workload.
  •         Better Results: You can send better outreach emails, find better influencers to pitch to, and get better analytics by using these tools.
  •         Larger Scale: THe tools we’ve mentioned also enable you to collaborate with your team and automate different tasks, which would’ve taken a lot of your time.

Read: 3 Must-have SEO Tools To Improve Your Ranks

Best SEO Link Building Tools

Here is our list of the best link building tools you can use for your website:

1) Ahrefs

Ahrefs is the best link building solution for SEOs. It is a suite of tools and has plenty of solutions you can use to build quality links to your website.

You can use their Site Explorer tool to figure out which keywords does a particular website rank for. By using that info, you can figure out which websites you want links from. Getting links from low-quality websites can be harmful to your site’s health.

Ahrefs also has one of the best backlink checker tools in the industry. It’s a great way to find where your competitors are getting backlinks from.

Also Read: Must Read SEO Interview Questions & Answers

They have the broadest index of live backlinks, which they update every 15 minutes. Their backlink checker has many features, including the ‘Link Intersect,’ which lets you see the websites which link to your competitors but not you.

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2) BuzzStream

BuzzStream lets you scale your blogger outreach and take it to the next level. This tool researches the influencers for you automatically, so you don’t have to dig deep to find their contact info.

It also shows you their site metrics so you can figure out which ones are worth pursuing and which ones are not. You can send outreach emails through BuzzStream as well, and it lets you organize all of your outreach emails.

So, you don’t have to create a spreadsheet and edit it continuously; you can use BuzzStream. For agencies and teams, BuzzStream is a fantastic solution.

That’s because all the outreach emails remain in one place. It also helps you see which campaigns worked, and your link placements through its detailed reports.

All in all, you should have it in your arsenal.

3) GroupHigh

Your link building campaign would be incomplete without blogger outreach. And for that purpose, you’ll need to find bloggers in your industry.

And you can’t just head to Google and search for ‘industry name’ + ‘blogs.’ It’ll get challenging to find genuine and authentic bloggers that way. Instead, you can use GroupHigh, which is a search engine for finding blogs.

You can enter any keyword, and you’ll find relevant blogs for the same. It has a vast database, and that’s not all.

You can also find out which bloggers are prominent and which are not through a feature called ‘Metrics.’ It lets you see the SEO metrics of each blog and helps you evaluate every option.

As this platform is for simplifying blogger outreach, it also has an outreach feature that lets you send emails for that purpose. For blogger-focused outreach emails, this feature is perfect.

4) Google Alerts

Google Alerts is a great tool to stay aware of any relevant developments in your field. Google Alerts notifies you whenever the keywords you had chosen get mentioned online.

Suppose you put in ‘Neil Patel’ as the keyword in your Google Alerts. It will then notify you whenever an article would be published online containing that article. You can use it to track your brand’s presence online.

If your website gets mentioned somewhere, without any links, you can contact them. On the other hand, it will also help you in seeing which websites have discussed your site recently. If you want more features than this, then you can also try Ahrefs Alert.

It’s similar to Google Alerts but has a lot more features. The only difference is, Google Alerts is free, whereas Ahrefs Alerts is not.


HARO is a platform that helps journalists in getting sources for their upcoming stories. This is a great tool to gain links to your website while also enhancing your brand reputation in the market.

While the journalist gets high-quality sources for their stories, the sources get media coverage in return. It’s a win-win situation for both.

And we all know how beneficial it is to get a link from a reputed publication like Forbes or Inc.

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6) JustReachOut

Getting a link from Entrepreneur sounds too good to be true, right?

But it’s possible with JustReachOUt. It’s a tool that lets you connect with leading journalists and platforms so you can perform high-quality PR for your content. JustReachOut is undoubtedly a must-have for your outreach strategy.

Other outreach platforms help you connect with bloggers but not journalists. They also have a detailed section on their website where you can learn many things about PR.

Their software also helps you in creating PR pitches. They provide you with pitch templates and provide you with pitch analytics to see how well your PR pitch is.

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Start Building Quality Links

Tools are meant to simplify complex tasks and reduce your hassles. These tools do the same and some more. 

If you are interested to learn digital marketing strategies, latest trends, tools, and more, click it explore more. If you want to improve your resume with MICA certification, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication

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Popular Digital Marketing Blogs

Why is SEO such an important part of digital marketing?

A recent study by Forrester stated that 71% of consumers start their purchase journey by looking up products and services on search engines like Google. Therefore, SEO is the process by which you optimise keywords on your site’s content that will help you rank on search engines. This is to increase visibility to your target market and lead traffic to your website.

Even though SEO results can take months to reflect, it gives businesses the much needed time to build a foundation. Hence, when customers are looking for these businesses online, they will be able to easily and conveniently locate them.

Is website marketing a key component of digital marketing?

The cornerstone of any digital marketing strategy is the business website as that is the first touchpoint for your audience in the majority of cases. Your prospects get an impression of the kind of brand you are, and if it works positively in your favour, it can ultimately lead to them becoming paying customers.

In terms of digital marketing, your website should be developed in a manner that gives the required information to your leads so that they go ahead and make the purchase. Pay attention to the layout, colours and graphics that you use in your site design. The goal is to attract, engage, and convert your leads.

How does content marketing help boost your SEO strategies?

When you promote select content assets that are aimed at attracting and engaging your target customers, this is known as content marketing. The purpose of these content assets may be created to serve a variety of purposes like generating brand awareness, growing site traffic, boosting leads, or retaining customers.

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