Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is time to launch your campaign.
But, as the digital marketing landscape is constantly evolving and companies are using numerous digital strategies, it can get overwhelming and a bit confusing. Figuring out a way to connect and convert potential customers can be tough when you are just starting out.
In such a situation, it is best to look at the brands that have already made their mark using digital marketing.
Here are the best digital marketing examples you need to check out
In this competitive tech-driven era, digital marketing can be your savior! A solid digital marketing campaign will increase your traffic, market your products and services, and help you stand apart from the rest.
So, if you are ready to learn, here are some of the best digital marketing examples that have been adopted by companies around the world –
1. Domino’s AI-powered Anyware campaign
Few of years ago, Domino’s wasn’t doing well in the pizza business and was losing customers. They understood that they had to turn things around. In 2014, Domino’s launched a new digital campaign for its customers to order food.
An AI-powered voice assistant was included in their mobile application. Like other voice assistants, such as Siri on Apple devices, customers could talk to the Dom assistant. Customers could place orders, ask questions, and track their order delivery status.
In 2019, it was estimated that around 2022, around $40 billion worth of customer orders would be placed via voice assistants. But, Domino’s identified that this trend will be something worth pursuing way back in 2014. Dom was capable of accepting orders even through Amazon Echo. At present, you can place your orders through Dom using Domino’s Anyware service on different platforms – Messenger, Smart TV, Alexa, Google Home, Tweet, text and via a smartwatch.
2. Whole Foods chatbots improve customer experience
Chatbots allow you to connect with your favorite brands by having a human-like conversation. You can chat online and ask questions about products, offers, prices, and much more. Whole Foods understood the popularity of this trend and allowed customers to connect with them via a chatbot on Facebook Messenger. They could locate nearby Whole Foods stores, browse products and recipes by interacting with this chatbot.
So, if you have a particular recipe in mind and don’t know the ingredients, you can ask the chatbot and get the answers. This way, Whole Foods provided its customers with an in-store experience without them actually being near a store. They were able to learn more about their customers and their preferences through the chatbot conversations. Using this strategy, they directed customers towards the right products.
Plus, the enjoyable shopping experience made the customer connect with the Whole Foods brand deeply and made them come back for more!
Check out: Digital Marketing Tutorial – Ultimate Guide
3. Lyft’s referral program
Lyft is a world-famous app-based cab and ridesharing service like Uber and Ola. People around the world love its services so much that it might take over Uber in the ridesharing business soon. So, when Lyft realized that their loyal customers were increasing day by day, they thought of a smart plan. The company decided to use their happy batch of customers to market their services.
It is observed that more than 83% of customers would buy a certain product if a family member, friend, or colleague recommends it. Lyft used this to launch a referral program. Through this program, customers who would share referral codes to their friends to use Lyft’s services would be awarded free rides and discounts.
As the word of mouth strategy is still an amazing marketing tool, Lyft is able to boost their sales and gain a lot of customers. Plus, they are also keeping the existing customers happy by providing them with incentives. This way, the company is developing a deeper relationship with their customers and also enhancing the user experience.
This referral program strategy is one of the smartest digital marketing examples ever. It can help any business gain more customers in no time and save a lot of money. This is because posting ads and commercials are way more costly than word of mouth marketing.
If you are an entrepreneur, you can also use this method to target certain customers, such as office goers or students who use your services on a regular basis.
4. Influencer collaborations by Airbnb
Airbnb has established its place in the online travel and accommodation business. Offering fantastic homestays and lodging facilities worldwide, the company has more than 150 million customers and is worth $35 billion dollars. A majority of their marketing is done by their customers by sharing experiences, videos, and pictures on Facebook, Twitter, and Instagram.
They also post travel videos, guides, and interesting blogs on their social media platforms to grab the attention of customers. The company is very active on all social media platforms. But what makes them stand apart from other companies is their influencer collaborations.
It all started in 2015 when Mariah Carey used their platform to stay at a luxurious mansion in Malibu. She was the first major celebrity to book Airbnb’s services. She later posted a picture and a caption on Instagram where she tagged Airbnb. The post got a whopping 45k likes (and still counting) which made the company more famous overnight. Airbnb took this opportunity to contact Mariah Carey’s management team to collaborate with her.
Airbnb, later on, collaborated with other famous celebrities such as Wiz Khalifa, Martin Garrix, Drake and Lady Gaga to promote their platform. The company’s Instagram account has more than 4.8 million followers at the time of writing this post! This has been possible due to their influencers. Each celebrity shares a post of their attractive accommodation booked through Airbnb on Instagram. Along with the picture, they thank Airbnb in the caption.
The company rewards these celebrities by offering them free stays at some of their most luxurious properties. This strategy has enabled the company to enhance its brand awareness to gather a lot of traffic to their site. Through these influencer partnerships, Airbnb tells the customers that they too can enjoy life like a celebrity and stay at extravagant mansions!
Learn Digital Marketing Online Course from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
This is one of the best digital marketing examples that has helped many startups and large corporations reach their target customers and boost their sales.
5. Anheuser-Busch launches hand sanitizers
Anheuser-Busch is an American brewing company and is an extremely renowned brand. Their strategy is one of the best digital marketing campaigns. They rose up to the occasion and decided to give back to the community during the Coronavirus pandemic. Although a brewing company, they decided to launch their own brand of hand sanitizers.
The company did not begin this initiative as a marketing strategy. Their aim was to support their employees and customers to maintain their hygiene. But this move enhanced their brand’s goodwill and loyalty as they gained the respect of thousands of customers across the world. Soon, millions were talking about their brand, which in turn catapulted their brand awareness.
Through this unique digital marketing example, you can learn that discounts and offers are not the only things you can offer your customers.
If you do something to contribute to society, people will love you more than ever. They will continue talking about your noble initiative for years. This will promote your brand and take you to heights that no costly ads can take.
6. American Express’s OpenForum platform
At present, many companies are focused on creating online communities that include their customers. These communities will help connect customers of the company and allow both parties to engage in conversations about products and services.
American Express came up with a different approach. Instead of creating a run-of-the-mill online forum, they created a platform called OpenForum. The company invites authors from several business sectors to post articles and share their knowledge. Now, the content-rich platform has blog posts about various subjects such as marketing, sales, leadership, operations, and cash flow.
So, AMEX is able to generate huge traffic to their site due to this platform without doing much. Moreover, this strategy does not require much financial investment. As long as the content is valuable, readers will be hooked on to the site.
This is among the top digital marketing examples of the world that indicate that you do not always have to post valuable content on your own. Invite some great writers, bloggers, or influencers to provide content. This smart move will help you build a strong online presence and an online community.
7. Tesla’s powerful online presence
Tesla is famous all over the world for its strong online presence. Being a newbie in front of automobile giants such as BMW and Audi, Tesla is still more popular than them, having more than 5 million followers on Twitter, as of May 2020!
Their crazy popularity is due to CEO Elon Musk, who is a favorite public figure. Apart from tweets about a product launch, he posts other interesting tweets that engage the customer. The organization also arranges live-stream events that fetch a lot of social media attention.
This is certainly among the best digital marketing campaigns from which you can understand the importance of having a robust online presence. Your presence makes your brand more relatable. A Livestream event is a new kid on the block that can get you millions of followers in no time.
Also read: Digital Marketing Salary
The post consists of some of the best digital marketing examples from which you can learn a lot. Once you have understood your audience, try experimenting with various strategies. Apart from the ones mentioned above, keep researching other brands and learn to build your own digital marketing strategy.
If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.
If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Digital Marketing Certificate Program. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.
What is a Digital Marketing campaign?
A digital marketing campaign is a series of online promotional strategies to grow your business's virtual and offline presence. A digital marketing campaign can include both paid and unpaid strategies. In a typical set up, ‘organic’ generally refers to marketing tactics that do not involve any paid strategies. On the other hand, paid online marketing involves a level of investment.
Some common strategies in digital marketing campaign plans are Search Engine Optimization (SEO), Digital Advertising, Content Marketing, Email Marketing, Social Media Marketing, and Web Design.
Why is a Digital Marketing campaign plan important?
You may have seen digital ads, blog content, emails, videos, etc. These things can be a part of your own digital marketing strategy and can be used to create a digital marketing campaign.
You should not create an online marketing campaign without first making a plan. Planning your campaigns might not be as glamorous as launching them, but it is definitely just as important. A plan aids guide your strategy so that everything you do is in line with your brand and your goals.
How to set the budget and goals for a Digital Marketing campaign?
Every business requires a novel set of goals that influences campaign decisions. For a service-based business, you might want to concentrate on building qualified leads and phone calls. Focusing on sales may be the ideal move for an e-commerce business. You can break down these broad goals into smaller, more specific KPIs.
The SMART goals method can help figure out what goals your business can actually hit. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. If you have done digital marketing before, you can look at past campaigns to figure out a benchmark for your new strategy. Then, decide how much you can spend.