How To Start Your Career in Copywriting? Step by Step Guide

If you enjoy reading, and writing and have an interest in marketing or advertising, you may have wondered whether a copywriting career may be the right fit for you. Copywriters are one of the few professionals who are paid to think outside the box and be creative. In many ways, a copywriter’s job is one of a kind. After all, they are paid to write jingles, posts, emails or scripts to sell, launch or promote goods and services. Who wouldn’t want to have such a creative job role!? 

This article is for those of you wondering how to start your career in copywriting. Whether you want to know what a copywriter in India does, or whether you’re looking to grow your copywriting skills, this article can help you with the relevant information. 

What Do Copywriters Do? 

Unlike celebrities, bloggers or authors, copywriters aren’t glamourous jockeys of the advertising world. And contrary to what social media and all the memes may have told you, copywriting isn’t the party that Don Draper makes it seem like. Now that you’re wondering how to start your career in copywriting, let’s understand what copywriters do.

Write Copy

This one is quite the no-brainer. The average copywriter’s primary responsibility includes producing stellar copy for their client’s brands. This copy has to be in line with the brand’s tone of voice, and it must communicate with the right audiences. Whether it is for social media, newspapers, magazines, or even the radio, copywriters have to ensure that their communication resonates with the target group. A well-written piece of copy has the power to elicit an action or a reaction from the audience. Needless to say, your copywriting abilities need to be honed throughout your career. 

There are various benefits to writing good copy. First of all, the brands pay attention to the material that is sent out because a well-written copy sells better. A well-written copy grabs the reader’s attention and is able to create an impact in the reader’s mind.

Another reason is the fostering of relationships with the readers. A copy that is able to attract the reader’s attention would result in ringing some bells that help the readers in building a relationship or attachment or relatability factor with the copy, product and ultimately the brand.

A immaculately written copy helps the readers to transform from causal buyers to loyal buyers. As they can relate with the product or services.

A good copy helps the brands to create a unique value of themselves in the market and eventually help the brand in standing tall differentiating it from the competitors.

Interpret Briefs

Another critical duty of the copywriting department includes interpreting client briefs. This means that they decipher the brief sent by the client and break it down into actionable pointers. Based on the brief’s requirements, the copywriter then crafts concepts, creatives and campaigns. 

It is very important for copywriters to understand the demands of the client as it helps them to deliver the final product accordingly. The copywriters stand in a crucial position to represent the brand.

Moreover, before delivering the final product, the copywriters must ensure and understand the target audience of the brand. It is important to know the target audience as it helps copywriters to develop and design. The copywriting courses free opportunities are available online. 

Pitch or Propose Concepts and Campaigns 

The average copywriter juggles multiple clients and brands, typically on tight schedules and even tighter deadlines. They often have to craft communication concepts and other innovative marketing collaterals based on a particular brand’s needs. Additionally, copywriters also work towards pitching to new brands and landing new clients. 

Sometimes, copywriters would work with clients who would have a defined vision and would know what they exactly require. But, sometimes the copywriters could come across clients only having the product and they would rely totally on their copywriters.

In these scenarios, the copywriters would have to drill down a little deeper and have a systematic conversation with their clients before they start working on the final product. There are various free copywriting courses available that one can make use of while starting out their career.


Copywriters don’t work in a vacuum. Irrespective of which agency or organization you’re at, you will have to collaborate with account managers, graphic designers, media planners and other professionals in your team. Whenever needed, they also collaborate with business development executives, clients and even other marketing or sales personnel. 

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How To Start Your Career In Copywriting  

Now that we’ve understood exactly what a copywriter’s responsibilities are let’s demystify the journey of how to start your career in copywriting. 

The Right Education 

It goes without saying that the right education and training can take your understanding of copywriting to the next level. Ideally, after your 12th board examinations end, you should opt for a Bachelor’s course in Journalism, Advertising or Mass Communication. These courses can help you understand how the process of crafting communication includes so many other factors except writing and grammar. However, if you prefer to pursue a B.A. in Literature or even Sociology, it can still be a viable choice to kickstart your copywriting career. 

While a Bachelor’s degree can help you get started, to take your knowledge and expertise to the next level, it makes perfect sense to opt for a post-graduate diploma or Master’s course. The best part about these courses is that many great options exist in a fully online format, making it ideal for those candidates who want to study part-time.

The right education is important as it is helpful in understanding the foundation of the industry. The students get to learn the technicalities, various methods and approaches which help them during their practical working life. 

The right education would also help the students in acquiring relevant skill sets, using which they can build a strong portfolio for themselves. This is helpful in procuring better job opportunities. 

MICA and upGrad’s PG in Digital Marketing and Communications is an excellent option for a short-term yet extensive course to get acclimatized with copywriting and digital marketing basics. With this program, you can become an expert in copywriting, digital marketing, content marketing, social media, branding, market analysis etc. 

Types of Copywriting 

Contrary to what many freshers believe, copywriting isn’t a homogenous role. There are a wide variety of verticals within the realm of copywriting, all of which require different skills and talents. Sales copywriting is all about being persuasive with your words to push potential clients towards a purchase. On the other hand, blog content demands a different approach altogether. If you are tasked with SEO copy, you’ll have to work around SEO-oriented guidelines or limitations. 

By understanding the market’s landscape, you are at an advantage when choosing your path. A keen understanding of your skills can help you evaluate where you’d be able to contribute best. Have an eye for writing quirky, witty copy on trending topics? You may make a fantastic social media copywriter! Can you churn out a copy that not only catches the reader’s eye but can also convince them to give your new product a try? Sales copywriting all the way! 

Self-Learn and Practice

Since copywriting is a highly creative field, only learning the fundamentals may not prepare you for the realities of a copywriter’s role. It would be best if you keep practising your writing skills by trying out new forms of copywriting. Perhaps you can start by writing an article or two about a subject that fascinates you. If you haven’t already done so, try crafting simple ads for your favourite brands, just as a way of practising your trade. 

Irrespective of what stage of your career you’re in, reading the best books about copywriting will help elevate your skills to the next level. ‘Hey, Whipple! Squeeze This’ by Luke Sullivan and ‘Nawabs, Nudes, Noodles: India through 50 Years of Advertising’ by Ambi Parameswaran are excellent titles to level up your knowledge. Apart from this, it would be best if you also read blog articles from the most reputed marketing entities on the web. 

Stay On Top Of Trends and Be Social-Savvy

In today’s day and age, copywriters have to be savvy on social and digital platforms, solely because it works best. No matter what your speciality may be as a copywriter, keeping up with trends and modifying your communication according to what audiences respond best to will only help you in the long run. Most importantly, it pays to keep an eye out for your competitors and peers’ work. Inspiration can strike from anywhere, and stay abreast of the current trends will only help you and your professional endeavors. 

Some of the clients would be having a very young target audience or some of the clients would want copies that are trendy as they want to attract some numbers and so on. To fulfil such types of requirements of their clients, the copywriters should be aware of the trends.

Grow Your Professional Network

Whether you choose to be a copywriter at an advertising agency, independent organization or whether you branch out as a freelancer, having the right contacts is extremely important. The right network can aid you in looking for a job, finding the right mentors, or even landing new clients. Apart from that, the professional relationships you make and maintain can also help you stay informed about the latest trends, news, techniques, workshops etc. 

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Keep Your Creative Juices Flowing 

If we had to pick just one quality common across all copywriters, it would undoubtedly be creativity. When it comes to succeeding as a copywriter, you need to have a unique and highly creative way of working and solving problems for your clients. This can often get tiring or exhausting and may leave you feeling burnt-out. To make sure you’re always at the top of your game, incorporate tasks that fuel your imagination and creativity within your weekly schedule.

For some, this may mean setting aside some time to paint, for others, it may mean working on a comic strip on the weekends. By choosing to pursue other creative avenues, you will be able to find unique inspiration and unleash your creative side, all while elevating your skills as a copywriter! 

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Final Thoughts 

While this article can help you answer the question of how to start your career in copywriting, there’s a lot more you’ll need before you can start changing the world with a stellar copy. 

If you wish to learn more about how the world of advertising, social media, digital marketing and paid ads work, check out MICA and upGrad’s Advance in Digital Marketing and Communications. This course is designed to help budding copywriters, content creators, social media writers, and other digital marketing aspirants kick start their career with the right mix of theoretical and application-based learning. 

If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.

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Is copywriting a good career in 2021?

With the growth of various social media platforms in recent years and the growing importance for brands to increase social media visibility, the role of a good copywriter has increased significantly. They are responsible for coming up with good marketing and promotional content for a wide variety of products and services. While doing this, they need to take care of brand identity, reputation and be consistent with the style of writing, editing, and proofreading. Also, with the emergence of moment marketing and topical marketing, copywriting has become a good career option in 2021 and in India.

What are the key skills you need to succeed as a copywriter?

The six core copywriting skills you need to succeed as a copywriter are:
1. Research skills: You should be able to research thoroughly and quickly about any topic and be able to produce work to an expert’s standard.
2. Strong writing skills: You should aware of different forms of writing and copy that can range from long-form (journal, articles) to short-form (product descriptions, advertisement slogans, jingles)
3. Good communication skills: You need to have good verbal communication skills- to be able to speak up in meetings, present ideas, negotiate with the clients, initiate sales pitches, and work with different teams.
4. Technical skills: You should be aware of how to apply SEO and a range of other technical and computer skills to be successful in online copywriting.
5. Adaptability: You should be adaptive and willing to learn about new technologies as they emerge.
6. Creative thinking: You should be able to think out of the box and bring up new innovative ideas to promote brands and businesses in an engaging way.

What are the career options in copywriting?

There are four types of career options in copywriting:
1. In-house copywriter: An in-house copywriter will work for only one brand and business and is generally a full-time role.
2. Agency copywriter: As an agency copywriter, you need to take a brief from the client’s ad requirement and produce original copy ideas
3. Freelance copywriter: It’s similar to in-house copywriting, where you need to work on your own, right from finding a client to producing original copy ideas.
4. Corporate copywriter: It’s a type of copywriting, usually generated for corporations to supplement their brand image.

Can you copywrite with no experience?

Yes definitely! One can begin to do copywriting with no experience, they should be well equipped with the right skill sets. The skills take you further, while starting out one can consider doing freelance copywriting and building a portfolio of themselves. Moreover, consider applying for jobs or doing internships.

How much do beginner copywriters make?

Although, the salary bracket is dependent on the factors like company, experience, location, skill sets, etc. The average salary of a beginner copywriter is ₹ 3.6 LPA.

Can copywriting be self-taught?

You can learn copywriting on your own but there are various other technicalities included in it. You can read various different materials and practice a lot to crack the first great material written by you.

Do copywriters make good money?

Copywriters are required by most brands and good copywriters are highly appreciated which is reflected in the compensation and benefits given to them. The compensation differs depending on various factors.

How do copywriters get clients?

Networking is the key to acquiring more clients the copywriters. A copywriter network over online or offline forums, meetings, exhibitions, etc. There they strike up a conversation. They make a connection with their clients. Moreover, they also maintain a strong and trustable position online that helps them to reach a wider audience.


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