Simple Guide to Build Recommendation System Machine Learning [2023]

Most of today’s internet businesses tend to offer a personalized user experience. A recommendation system in machine learning is a particular type of personalized web-based application that provides users with personalized recommendations about content in which they may be interested. The recommendation system is also known as the recommender system.

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What Is a Recommendation System?

A recommendation system in machine learning can predict the requirements of a bunch of things for a user and recommend the top things that may be needed.

Recommendation systems are one of the most widespread applications of machine learning technologies applied for businesses.

We can find large scale recommendation systems in retail, video on demand, or music streaming.

Recommendation systems attempt to robotize parts of a unique data revelation model, where individuals attempt to discover others with comparable tastes, and later request that they recommend new items.

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Types of a Recommendation System

  1.     Personalized- recommendation based on your interest.
  2.     Non-personalized- what other customers are looking at right now.

What Is The Need For a Recommendation System?

One of the key reasons why we need a recommendation system in machine learning is that, due to the internet, people have too many options from which they can choose to buy.

In the past, people used to shop at physical stores, where the availability of items was limited.

For instance, the number of films placed at a video rental store depended on the size of the store. The web allows people to access plenty of online resources. Netflix has a great collection of movies. As the quantum of available information increased, a new problem arose and people found it difficult to choose from a wide variety of options. Hence, the recommendation systems came into use. 

Where are Recommendation Systems Used?

  • Large e-commerce sites use this tool to suggest items a consumer may wish to purchase.
  • Web personalization.

How Does the Recommendation System Work?

  • We can suggest things to a client that are generally popular among other clients.
  • We can divide the clients into several groups as per their product choices and suggest the things they may buy.

Both of the above techniques have their disadvantages. In the first case, the most popular, mainstream things would be the same for every client. Hence, everybody will probably receive similar suggestions. While in the second one, as the number of clients increases, the number of things highlighted as suggestions will also increase. Thus, it will be difficult to group all the clients under different sections. 

Now, we will see how the recommendation system works.

Data Collection

This is the first, most important step in creating a recommendation system. The information is frequently gathered by two methods: explicit and implicit.

Explicit information will be data given deliberately, i.e., the contribution made by clients like film reviews. Implicit information is the data that isn’t given purposefully, yet gathered from accessible information streams, for example, clicks, search history, request history, and so on.

Data Repository

The volume of information indicates the honesty of the suggestions of the model. The information type has an important role in picking data from a large population. The capacity can comprise a standard SQL and NoSQL information base or a form of article stockpiling.

Data Filtration

After collection and storage, this data needs to be filtered to extract the information for making the final recommendations. Various algorithms make the filtering process easier.

Algorithms for Recommendation System

Software systems give suggestions to users utilizing historical iterations and attributes of items/users.

There are two methods to construct a recommendation system.

1. Content-based recommendation

  • Uses attributes of items/users
  • Recommend items similar to the ones liked by the user in the past

2. Collaborative filtering

  • Recommend items liked by similar users
  • Enable exploration of diverse content

Content-Based Recommendation

Supervised machine learning induces a classifier to distinguish between interesting and uninteresting user items.

The objective of a recommendation system is to forecast the scores for unrated things of the users. The fundamental thought behind content filtering is that everything has a few highlights x.

For instance, the film “Love at last” is a romance film and has a high score for highlight x1, however a low score for x2.

   (Movie Ratings Data


Every individual has a parameter θ which tells how much they love romance films, and how much they love action films.

If θ = [1, 0.1], the individual loves romance films however not action films.

We can locate the optimal θ with linear regression for every individual.


r(i,j): 1 if user j has rated movie i (0 otherwise)

y(i,j): user j rating on movie i (if defined)

θ(j): user vector parameter

x(i): movie i feature vector 

predicted rating [user j, movie i]: (θ(j))ᵀx(i)

m(j): # number of movies user j rates

nᵤ: # of users

n: # of features of a movie 

Read: Machine Learning Project Ideas & Topics

Collaborative Filtering

The downside of content filtering is that it needs side data for everything.

For instance, classification like romance and action are the side data of films. It is costly to locate someone who watches films and adds side data for each film out there. 

Basic Assumptions

  • Users with similar interests have a common preference.
  • Sufficiently large numbers of user preferences are available.

Main Approaches

  • User-based
  • Item-based

How can one possibly list out all the features of movies? What if one wants to add a new feature? Should we add the new feature to all the movies?

Collaborative filtering solves this problem.

(Predicts the feature of the movie) Source

Problems & Maintenance with Recommendation System in Machine Learning


  • The inconclusive user input structure
  • Looking for users to participate in criticism studies
  • Weak calculations
  • Poor results
  • Poor information
  • Lack of information
  • Privacy control (may not unequivocally team up with receipts)


  • Costly
  • Information gets obsolete
  • Information quality (enormous, circle space development)

Recommendation systems in machine learning have their roots in various research areas, such as information retrieval, text classification, and applying different methods from varied sections such as machine learning, data mining, and knowledge-based systems.

The Future of Recommendation System

  • Extract understood negative appraisals through the examination of the things brought back.
  • How to incorporate the local area with proposals.
  • Recommendation systems will be utilized later on to anticipate interest for items, empowering prior correspondence back to the store network.

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Where can you find recommendation systems in real life?

A recommendation system or recommender system can be conceptualized as a data filtering application that employs machine learning for functioning. Recommendation systems are widely used nowadays to send recommendations to specific user groups or individual consumers about the most relevant products or services. It searches for particular patterns hidden within customer behavior data, collects the information either explicitly or implicitly, and then generates recommendations accordingly. Some of the most reputed brands that use recommendation systems are Google, Netflix, Facebook, and Amazon, among other global organizations. In fact, studies suggest that 35 percent of Amazon’s overall purchases are a result of product recommendations.

Which companies are using artificial intelligence today?

Starting from enhancing customer experience to boosting business productivity across industries and advancing operational efficiency, organizations are heavily investing in artificial intelligence nowadays. In fact, knowingly or unknowingly, all of us are constantly exposed to artificial intelligence in our daily lives too. Apart from Tesla, Apple, and Google, some other well-known organizations successfully using AI today include names like Twitter, Uber, Amazon, YouTube, etc. Twitter has been employing artificial intelligence and natural language processing since 2017, and Netflix focuses its entire operations around data and AI.

What are the top AI jobs in India today?

With massive developments ongoing in the field of artificial intelligence, there has been an unprecedented demand in the market for artificial intelligence professionals. As a result, the industry looks quite promising for those who wish to carve out a niche in this field of technology, with an array of exciting job options that pay handsomely too. Some of the top-ranking jobs in the field of artificial intelligence today include roles of principal data scientist, AI research engineer, computer scientist, machine learning engineer, with annual salaries ranging from INR 9.5 to 18 lakhs and even more, based on work experience, skillset, and other different factors.

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