Negotiation Skills: Definition, Process, Various Stages, Benefits [With Examples]

Understanding Negotiation skills

What is negotiation skills? Negotiation skills are handy in various situations, from purchasing a car to closing a business deal. Active listening, clear communication, and creative problem-solving are a few key elements leveraging which one can easily negotiate. 

Negotiation skills are key to achieving win-win outcomes and building positive relationships in business or personal situations. You can navigate conflicts and achieve your goals by honing these skills while maintaining respect and diplomacy.

The process of negotiation includes – 

  • Preparation: Research and define goals and interests.
  • Opening: Present opening positions and build rapport.
  • Bargaining: Make concessions and find common ground.
  • Closing: Reach an agreement that satisfies both parties.
  • Implementation: Monitor and follow up on the agreement.

The Importance of Preparation in Negotiation

Preparation is a critical element in negotiation and can significantly impact its outcome. Here are some reasons why preparation is important:

  • Understanding the other party: Research their position and needs.
  • Clarity of goals: Identify your goals and potential compromise.
  • Building confidence: Feel more confident and competent.
  • Effective problem-solving: Identify and solve potential obstacles.
  • Improved communication: Articulate, question, and actively listen.

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The Four Stages of Negotiation

The four stages of negotiation are preparation, opening, bargaining, and closing. Here’s a more detailed explanation of each stage:


This stage involves researching and gathering information about the other party and the issues to be negotiated. Identifying your goals and interests and considering potential compromise areas is essential.


In the opening stage, both parties present their initial positions or proposals. This is an opportunity to establish rapport and to set the tone for the negotiation.


This is the heart of the negotiation, where both parties make concessions and counteroffers in an attempt to find common ground. Effective communication and active listening are critical in this stage, as is the ability to find creative solutions.


In the closing stage, both parties reach an agreement and formalise it. This involves ensuring that the agreement meets the needs of both parties, clarifying any outstanding issues, and ensuring that everyone is satisfied with the outcome.

Strategies to be Successful in a Negotiation

To be an effective negotiator, you must understand the five negotiation styles:


Prioritise the relationship between parties and seeks to satisfy the other party’s needs while minimising conflict.


Prefers to remain objective and avoid creating tension by deferring responsibility to a counterpart.


Works together to find a win-win solution by finding creative solutions that satisfy the needs of all parties involved.


Results-oriented and focused on getting their own way without prioritising the relationship with the other party.


Seeks a middle ground where both parties sacrifice part of their wants to reach a mutually beneficial resolution.

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The Art of Persuasion in Negotiation

Negotiation is the process of reaching a mutually beneficial agreement between two or more parties. It is a crucial skill in business, politics, and everyday life. Effective negotiation requires

  • Preparation
  • Clear communication
  • Active listening
  • Creative problem-solving. 

Understanding the other party’s position, interests, and needs is critical to developing a successful negotiation strategy. The art of persuasion is also an essential component of successful negotiation, and techniques such as highlighting benefits, anticipating objections, and building rapport can help you to persuade the other party effectively.

How to Identify the Other Party’s Interests

To identify the other party’s interests in a negotiation, try the following strategies:

Identify their goals

Identify the other party’s goals in the negotiation. What are they hoping to achieve, and what outcomes are they looking for?

Ask open-ended questions

Asking open-ended questions can help you better understand the other party’s interests. Avoid questions that can be answered with a simple “yes” or “no” and instead ask questions that encourage the other party to elaborate.

Analyse their position

Analyse the other party’s position, and try to identify any underlying interests or concerns that they may have. For example, if they are focused on price, it could be because they are working with a tight budget.

Research their background

Researching the other party’s background can help you to identify their interests and goals. Look for information online or speak to others who have worked with them in the past.

Techniques to Avoid Impasse in Negotiation

Negotiations can sometimes reach an impasse, where both parties cannot reach a mutually acceptable agreement. Here are some techniques to help avoid an impasse in negotiation:

Don’t make assumptions

It is easy to make assumptions when negotiating with another party. It is better to prepare, i.e., to understand the other party’s needs and values. Ensure not to assume anything is non-negotiable beforehand.

Don’t rush

Negotiations take time, and it’s important to establish a real relationship with the other party. Share personal information to signal your openness and desire for connection. 

Don’t accept a bad deal

It’s important to remember that a deal isn’t necessarily better than no deal. Understand what you’re willing to give up and what you aren’t. Walking away from a deal should always be an option.

Don’t over-negotiate

If you have the upper hand during the negotiation, don’t take advantage of it too much. Over-negotiating can harm the relationship and conversation that will hopefully continue over time. 

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Best Practices in Negotiation

Here are some negotiation tactics to keep in mind when negotiating:

  1. Understand the goals of both parties to achieve a win-win outcome.
  2. Negotiate with a win-win approach by identifying weak points and turning them into opportunities.
  3. Emphasise value creation by considering the needs of each party.
  4. Leverage CRE (commercial real estate) data for informed business decisions.
  5. Focus on communication and transparency, clarifying potential misunderstandings in the negotiation process.

Ethics in Negotiation

Ethics in negotiation refers to the moral principles and values that guide the behaviour of negotiators. Here are some key ethical considerations in negotiation:

  • Determine your Best Alternative to a Negotiated Agreement (BATNA) and Walk Away Price (WAP) before negotiating.
  • Avoid misleading the other party. Do not make up offers or information. 
  • Honour commitments made during the negotiation process. Reputation and credibility are at stake.
  • Treat everyone involved in the negotiation equally and with respect.
  • Consider using an independent third party for negotiations or seeking counsel to think through the situation rationally before entering a negotiation.

The Benefits of Developing Strong Negotiation Skills

Developing strong negotiation skills can bring many benefits in both personal and professional contexts. Here are some benefits of developing strong negotiation skills:

Improved Communication

Negotiation involves active listening, clear communication, and effectively articulating ideas and opinions. Developing strong negotiation skills can improve overall communication abilities in all areas of life.

Stronger Relationships

Building strong relationships with the other party is an important aspect of successful negotiation. Strong negotiation skills can help individuals build positive relationships beyond the negotiation process.

Better Deals and Outcomes

Negotiation skills can help individuals achieve better deals and outcomes by finding creative solutions, identifying common ground, and building rapport with the other party.

Enhanced Problem-Solving

Negotiation involves identifying problems, analysing information, and finding effective solutions. Developing strong negotiation skills can enhance problem-solving abilities in all areas of life.

Example of Successful Negotiations

There have been many successful negotiations throughout history that have led to positive outcomes for all parties involved. Here is the example:

The Fiscal Cliff

Former US President Obama initially showed flexibility in raising tax rates for affluent Americans but later insisted on it. Republicans considered extending middle-class tax cuts and delaying negotiations over spending and taxes. The Democrats had a better BATNA than the Republicans due to public support for tax increases on the top 2% and the less onerous effects of the fiscal cliff. Business negotiators should learn from famous negotiators to focus on improving their BATNA in case of an impasse.

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Future Trends in Negotiation Skills Training

Negotiation skills are essential in many areas of life, from business and politics to personal relationships and everyday interactions. As the world continues to change and evolve, we may shift how we approach negotiation skills training. Some possible trends in negotiation skills training include a greater focus on virtual and online platforms, the use of artificial intelligence to analyse negotiation data and provide insights, and an increased emphasis on emotional intelligence and cultural awareness.

One of the main drivers of change in negotiation skills training is the growing prevalence of remote work and virtual communication. As more people work from home or interact with colleagues and clients online, negotiation skills training may need to adapt to this new reality. 


Negotiation is a discussion process between parties with different interests, goals, and preferences. It involves several stages: preparation, opening, exploration, bargaining, and closure. The benefits of negotiation include reaching a mutually beneficial agreement, preserving relationships, and gaining valuable insights.

The Global Professional Certificate in Effective Leadership & Management offered by upGrad is an online program designed to help learners develop the skills and knowledge required for effective leadership and management in today’s rapidly changing business environment. The program is delivered entirely online and consists of six courses covering topics such as leadership, strategic thinking, change management, and talent management.

What are some benefits of strong negotiation skills?

Strong negotiation skills can lead to various benefits, such as better deals, improved relationships, increased confidence, and the ability to solve problems more effectively.

What are the key stages of negotiation?

The key stages of negotiation are preparation, opening, bargaining, closing, and implementation.

Why is emotional intelligence important in negotiation?

Emotional intelligence is important in negotiation because it helps negotiators understand and manage their emotions and the other party's emotions. Emotional intelligence helps negotiators read nonverbal cues, understand cultural differences, and be more empathetic and flexible.

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