MBA Marketing Salary in India: Factors, Roles, Industries [2022]

Creating brand value and its presence among the customers is crucial for any business or model. It is the reason why an MBA in Marketing graduates is highly preferred. They are paid a huge amount of salaries to conduct research on the market, strategize campaigns, run advertisements, and carry out other necessary tasks related to marketing and sales.

However, MBA Marketing salary in India depends on various factors such as the company you join, its location, the kind of work you do, your prior experience, and your skills. 

If you are an MBA graduate in marketing and are hunting for jobs, read on to find out the MBA marketing salary in India. It will help you in deciding the scope so that you can apply to relevant job sectors accordingly. This information is all the more beneficial for MBA aspirants who are confused about the jobs and salary after pursuing an MBA in Marketing. 

Read more: Career Options After MBA in Marketing: Highest Paying Management Jobs

Factors Affecting MBA Salary in India

The MBA Marketing salary in India depends on various factors, including the university or college that you attend, the company’s policies that you have applied to, its location, your previous experience in marketing, and both personal and practical skills.

1. Institute

One of the crucial factors determining the MBA Marketing salary in India is institute you have attended. A lot of companies seek candidates who are MBA graduates from top institutions across the world.

upGrad offers an MBA program with a specialization in marketing from Liverpool Business School. It is one of the top B schools in the UK recognized by the World Education System (WES).

Get online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

2. Company

Another crucial factor that decides the salary in India is the companies. Every company has its own policies, and they offer different salaries to MBA marketing graduates.  

3. Skills

While offering a job, recruiters look for practical skills in a candidate in the field of marketing. You cannot gain skills just by studying theory unless you have relevant work experience. You are also expected to know how different tools are used for online marketing or bulk email marketing. Therefore, the MBA Marketing salary in India varies as per the skills of the individuals.

upGrad’s online MBA program in Marketing includes over 15 industry projects from the Harvard Business School Publications simulations that help you gain practical skills necessary to get a job. upGrad also teaches you the necessary skills required for giving interviews and connecting with recruiters.

4. Location

You can find plenty of marketing and sales job opportunities in metropolitan cities. The MBA in Marketing salary offered in metropolitan cities such as Gurgaon, Bangalore, Delhi, and Mumbai offer an average salary of 7-8 LPA.

Salaries in Different Sectors for Marketing Jobs in India

While the factors mentioned above play a crucial role in deciding the MBA Marketing salary in India, salary also varies according to the business sectors that you are involved in. Average salaries in India for different business sectors have been given below. 

1. Business Marketing

It mainly includes the marketing of goods, products, or services produced or offered by a particular company or an individual. Average MBA marketing salary in India in the business marketing sector is 6-7 LPA.

2. Digital Marketing

Digital Marketing is the online marketing of services or products. You create your brand’s presence online that helps you attract customers. It is one of the most common ways of attracting customers these days. This is the reason why digital marketers are so much in demand and are offered a high salary. If you choose to go for digital marketing, an average MBA marketing salary in India in the digital marketing sector is 5-6 LPA.

3. Analytical Marketing

This type of marketing involves collecting data, structuring it, and analyzing it to derive figures and statistics. The data is collected from different marketing campaigns and sources such as surveys, questionnaires, polls, emails, etc. If you want to become a marketing analyst, an average MBA marketing salary in India in the digital marketing sector is 3-4 LPA.

4. Competitive Marketing

Competitive Marketing means to run campaigns to stay ahead of your competitors. You have to make sure that your existing customers stick to you. This can be done by reducing the cost of the goods and services, offering discounts, giving gifts and schemes such as ‘Buy One Get One’. Average MBA marketing salary in India in the competitive marketing sector is 7-9 LPA.

5. Brand Management

Brand Management involves increasing brand value through a mix of several strategies. If a company plans to launch a new product, a significant portion of its marketing budget is dedicated just to making their customers aware of such a happening. This is all a part of brand management. You can expect an Average MBA Marketing Salary in India in the brand management sector around 9-10 LPA.

6. Advertising Management

It involves running creative brand marketing campaigns or advertisements to increase customer awareness and sales. You could find a job in advertising management with an average MBA Marketing Salary in India around 7 LPA.

7. Content Marketing

It is a relatively an up and coming domain that has recently seen wide adoption by the companies. This form of marketing mostly revolves around using various forms of content like blogs, webpages, short copies, etc, to attract traffic to their website through the right use of keywords. It improves the ranking of the company’s digital identity. Hence, signaling a lot of opportunities for MBA Marketing candidates with an average MBA marketing salary in India around 5-7 LPA.

The MBA Marketing Salary in India for Different Roles

The MBA Marketing salary in India also varies according to the job descriptions. Senior executives receive a higher salary package than managers or executives at a junior level. 

1. Marketing Executive

A marketing executive brings marketing strategies and actions into execution. You will have to interact with customers to know about their demands and needs and plan marketing campaigns accordingly. However, the role may differ from company to company. In India, the average salary of a marketing executive is 3-5 lakh INR per year.

2. Marketing Manager

A marketing manager manages the brand’s position in the market and keeps a check on the entire marketing process so that it goes smoothly. As a marketing manager, you can expect an average INR 7-8 lakh per year MBA Marketing salary in India.

3. Marketing Research Analyst

A marketing research analyst’s job is to analyze the market’s recent trends. Average MBA Marketing salary in India for a market research analyst is 4-5 LPA.

4. Marketing Strategist

A marketing strategist job includes researching market trends and preparing strategies for increasing brand value. The average salary of a marketing strategist in India is 7-8 LPA.

5. Senior Marketing Manager

A senior marketing manager has prior experience in managing the marketing of a brand. Generally, candidates that have handled marketing initiatives before opting for MBA are hired at this position. Average MBA Marketing salary in India for a senior marketing manager is 18-20 LPA.

MBA in Marketing

Securing a job in the current economic scenario can be quite difficult, not to mention finding a job that offers a high MBA marketing salary in India. Even if you study from one of the top B-schools in India, it does not offer you a 100% placement guarantee. However, with determination, practical skills, and knowledge, you can secure a marketing sector job after an MBA.

You can consider pursuing online MBA programs from India that are offered by some of the best universities across the world. Due to lockdown, many educational platforms have gone virtual and are offering world-class courses and degrees.

One of the platforms upGrad, can help you apply for an MBA from Liverpool Business School with a specialization in Marketing. This course offers you a dual alumni status, an MBA graduate from Liverpool Business School. 

Along with it, upGrad offers individual mentoring sessions from the industry leaders who are the experts in Marketing. You also get 360-degree career support and placement assistance throughout the MBA program. upGrad also helps in building and reviewing your resume for marketing jobs.

The mentors provide individual guidance, prepare you for interviews, and conduct mock sessions to ensure that you get a high-paying job in marketing. Throughout the program, the students work on several practical projects with Harvard Business School Publications simulations.

All the above-mentioned benefits of the MBA program act as an advantage to land a job that offers a high MBA marketing salary in India. In addition to it, you can pursue the LBS MBA in Marketing program at 1/10th of the original cost from MBA.

Along with Marketing, upGrad also offers other specialization programs, including an MBA in Finance, MBA in Operations, and Strategy and Leadership from Liverpool Business School, MBA in Digital Finance and Banking from Jindal Global University, MBA executive program, and others. All these programs offer placement assistance with high-paying jobs.

What skills does an employer look for in an MBA in marketing graduate?

If you have an MBA in marketing, you’re probably well-versed with promotions, sales and services, advertising and study of consumer behaviours. However, this isn’t enough to ace an interview for a marketing role. While you need to be a subject matter expert, you need to have certain skills. Some of the top skills potential employers look for in candidates include strategic thinking, communication, entrepreneurial skills, leadership skills, analytical skills and problem-solving skills.

How to choose an MBA specialisation?

When you’re choosing an MBA specialisation, it is important to start by evaluating your strengths and interests. If you’re someone who likes numbers, finance is an apt specialisation whereas if sales and consumer behaviour excite you, you can choose marketing. Once you find your area of interest, you need to evaluate which direction you want to take your career in. The specialisation you choose should give your career an added advantage. It should work in the long run and reap a certain return on investment.

Is an MS in marketing better than an MBA in marketing?

An MS in marketing as well as an MBA offer the opportunity to study advanced concepts and enhance your career. However, the latter is more preferred over the former. This is mainly because an MBA in marketing covers a broad subject area over a master’s degree. It emphasises more on the business management aspect of marketing. It also gives candidates the chance to explore various micro-specialisations within the field. An MBA in marketing program is highly recommended for students aspiring to become corporate leaders and enter the world of business.

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