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[Infographic] 8 Different Types of Digital Marketing

[Infographic] 8 Different Types of Digital Marketing

There are 8 main types of Digital Marketing. They vary according to the relevant audience, means of communication, and type of content to be put out.

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Digital marketers repurpose the content put out on one channel through one type of marketing strategy on all other channels to reach a wider audience.

  • SEO Optimization: Keywords that align with popular Google searches can make your content rank.
  • Pay-Per-Click: Paid ads for short, quick business promotions.
  • Social Media Marketing: Twitter, Instagram, TikTok, LinkedIn, Facebook, and YouTube can help reach a variety of audiences together.
  • Content Marketing: Build credibility through valuable text-based marketing, educating your audience about your brand.

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  • Email Marketing: Reach out to prospects explaining how your brand works best for them.
  • Mobile Marketing: Reach people where they always are, on their phones.
  • Marketing Analytics: Collect customer data, track their activity, find patterns, and use that data to customise your marketing.
  • Affiliate Marketing: Partner up with an already-established social media creator or influencer and boost your marketing through collaboration.

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