How to Increase Your Exposure And Revenue with Video Marketing

Although similar, moment marketing differs from topical marketing. Moment marketing is the ability to create a buzz with an ad at the moment of an ongoing event or viral trend. For brands, it helps them to get included in the ongoing conversation and bring relevance. Whereas, topical advertising is about taking advantage of current news or event and building an ad campaign laced with the brand identity to piggyback on the trending subject. The objective is to garner short-lived yet productive relevance in the market. For example, Amul Topicals.

For brands and businesses, moment marketing is a unique way to connect with its customers by cashing on the ongoing viral trend. The other key benefits include: Publishing creatives around the viral trend helps to position the brand cleverly and provides an edge to stand out and be memorable. Your brand automatically becomes a part of different social media newsfeed and Google trends, thus driving up organic traffic to the website. Higher brand recall that results in a higher follow back to your products and services. Can engage in wordplay and health banter with the audience and other brands, thus resulting in higher visibility of your brand across social media platforms.

As moment marketing gaining traction among brands and is used as an effective marketing tool, you need to take care of the following things while doing it: Moment marketing should be done while staying within the ethical boundary. Your campaign shouldn’t hurt anyone’s sentiment or break the law. The campaign should be responsible and respectful for every party involved. You should only indulge in campaigns that are relevant to your brand or your brand gets benefitted. Don’t try to fit yourself into every trend, as it is negative for your brand’s identity. Your ad campaign should look original within the realm of the viral trend and stay true to the brand’s core value