In the world of digital marketing and social media, content marketing forms the backbone of a great marketing strategy. With good content, one can generate high-quality leads, create thought-leadership, and even attract and drive engagement. And, in the coming years, the importance of quality content will only increase.
As the world embraces digital mediums, there is a considerable amount of data being generated each hour, making the chances of your target audience finding your content a lot complicated. However, in this day-and-age, optimized and high-quality content will help you stand out! Let us understand the content marketing scope in the coming years:
Scope of Content Marketing
1. Relevant and optimized content will be vital for success
Even today, be it for websites or social media, quality content needs to have the right keywords and optimisation to ensure it gets attention. As the number of users and marketers on digital platforms increase, so will the number of posts and content that is generated regularly.
According to research, 90% of the most successful content marketers prioritise relevance over promotions when planning their content marketing strategy.
Spend time on creating content that is relevant and focused on a particular topic rather than trying to please everyone. This needs rigorous keyword research, understanding of the trending hashtags, and sound knowledge of the subject to impact the reader.
2. Content for visual enhancements will be key
The way the audiences interact with content has changed over the years. Thanks to high-speed bandwidth among the masses, content marketing is no longer about writing lengthy blogs, whitepapers or wordy website pages. Instead, interactive content is being preferred, where the idea is shared crisply and powerfully.
According to Cisco, 80% of all internet consumption in 2019 was video content, and content plays a vital role in making compelling videos. The future will require copywriters and content writers who can articulate the key message and hold the audience spellbound!
3. User-generated content will gain more traction
As online marketers and thought-leaders increase, the amount of content that is promotional or sales-focused will no longer enthral the audience. This has a lot to do with the audience wanting to know the bitter truth and not the sugar-coated branded content. User-generated content comes into play here, as the audience is more likely to trust a fellow user. If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing online courses from top universities.
Marketers are already focusing on user-generated content by running social media polls, quizzes, challenges and other interactive ways to get their followers to share a story. It helps the marketer gain higher traction and ensures the brand reaches a broader audience thanks to the word-of-mouth promotion.
4. Demand for voice-optimized content will increase
Remember the time when we would be amazed by how Tony Stark got things done with a simple voice command to JARVIS? In just a few years, that technology is now available in smartphones as well as home automation devices to make it simpler for users to get things done from their devices. And that is the way people will search in the future.
According to a study, 50% of users will use voice commands for their searches in 2020, and this number will only increase further. For content marketers, this means using the right keywords and optimising content to be easily readable and comprehensible to the listener.
5. Stories will only grow in popularity
Once upon a time, stories would start with this line. However, in the digital age, stories are all about split seconds and attractive content that gets the audience’s attention. Every social media platform is adding the feature in a bid to catch up to its popularity, and Instagram stories are already a big thing!
A story is an online content that is seen for only 24 hours before it is deleted forever, and can be seen by the followers or others depending on the user’s privacy settings. Stories combine images, videos and text and put the most compelling content for the user. It also has a direct call-to-action (CTA) for generating engagement for the interested audiences, generating leads.
With growing popularity, content marketing will be all about combining the power of video/picture with text, and will make content creating specific yet thought-provoking!
Conclusion: Content will always be ‘king’!
Despite the evolution of technology, content marketing has always been on top of the game and majorly influenced digital marketing in more ways than one. If you want to explore and become an expert in Digital marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in content marketing, social media, branding, marketing analysis and PR.
How can you make your content marketing effective?
Be it any year or age, content will always be the king. But with the majority of audiences flocking online, every business needs to generate content that helps them market their brands to their customers in an innovative and engaging manner. Following these tips can make your content marketing initiatives more effective:
1. Have a plan: No doubt, you need a plan but a content plan minus the objective, purpose and goal is as good as not having it at all.
2. Know Your Audience: Researching your target audience is absolutely vital. Develop your ideal customer persona, understand their preferences, expectations, pain points and challenges and develop content that meets their needs.
3. Quality over Quantity: Less is more. Therefore, focus on generating quality content instead of publishing a whole lot that serves no purpose at all.
4. Know Where To Post: Find out where your audiences are and only post on those channels where you are likely to reach them. Also, knowing when to post is as important as identifying your channels of publishing content.
How will your blog reach more people?
What you write today does not define blogging, it is your diary. Going forward with the same approach without a loyal audience will soon turn your business blog into a ghost town.
It is a problem with an easy enough fix.
You need to write about issues that your audience cares about and is actually searching for related content online. Ensure you capture the keywords in your blog so that your target customers are able to find you when they search to consume similar content. Moreover, you can plug in a sales pitch within the content that will give your service or product visibility too.
If you are able to achieve this, your blog will rank on search platforms and your business will get free, passive and consistent traffic every month.
What is Video Marketing on YouTube?
YouTube is the third biggest search platform in the world today where people are also trying to find solutions to their problems. If you are a retailer of, let’s say, beauty products, then you can simply create a video of make-up tutorials or perhaps hardcore product videos.
The credibility increases manifold if you can get an influencer to offer the tutorial or recommend your products on the video. Insert purchase links in your video description using relevant keywords. Doing this can help in your SEO too as Google pulls a lot of YouTube video links for keyword searches these days.
To get the best results, ensure that your video content is genuine and valuable to your target audience. Keep the frills to a minimum and try not to be overly promotional with your products or services.