Do’s and Don’ts in Social Media Marketing [2023]


Social media are internet-based interactive platforms where content is generated, and shared on the web. Social media has grown to become one of the most robust sources for news updates, and it is also a helpful tool for many industries to grow their business by advertising to generate leads and bring about reforms. If you are a beginner in social media marketing, and want to gain expertise, check out our digital marketing courses from top universities. 

In this article, we will understand the approach and best insights about Social media trends and Do’s and Don’ts in Social Media Marketing.

The Benefits Of Social Media Marketing

  • Building awareness about the brand
  • Growing your business traffic
  • Create a conversation about your product to communicate your brand’s story
  • Collect audience data for market research
  • Develop customer loyalty and reliability and generate leads
  • Build your brand as a thought leader
  • Learn more about your consumers
  • Know your competitors
  • More Inbound Traffic
  • Increase market share and sales 

Must Read: How to create social media content strategy?

Tips for Do’s and don’ts on social media

The dos:

  • Think before posting 

Before posting on your social media account, you need to think about how the post can affect your organization, customers, and the vendors.

  • Be constant with your Company Profile

When creating a social profile, keep in mind your brand’s personality, its vision, mission, goals, and values.

  •   Be Unique and Engaging 

Your Branding is always equivalent to the content you share on social media,

Your description and presentation of your unique ideas and expertise are most reliable and depend on your description and content which you present because it’s your brand voice which creates a ground for a productive and healthy discussion on the related Social Channels.

  • Do Make Relationships

To make the best and effective relationship, we should know how to reach your target audience,

For Social Media Do’s and Don’ts, one of the most important do’s and must factor, we should know how to sustain existing relationships with your audience and how we can make them build new ones.

  • Maintain the priority for the social network 

For Example, LinkedIn is the most beneficial and recognized social network, and it provides the best result for B2B businesses.

Facebook, Twitter, and Instagram are useful for B2C and B2B marketing as per your target base.

  • Regularly Communicate with the Audience

Regular communication with the best content is beneficial, and good for the regular interaction with the members in your social media is always productive. It can be helpful for the sharing of knowledge and sharing and mentorship for the growth of your business.

Best Digital Marketing Courses Online

  • Create a habit of writing and sharing for your readers and viewers

In social media, we have different social network mediums, like LinkedIn, it’s suitable for publishing the article, and Facebook and Instagram are the best platforms for the people who want to share their extra-curricular activities so they can create their page.

For connecting the right people and audience, you need to keep the habit of writing and sharing.

  • Share stories and blogs on your business’s social marketing channel

Sharing useful content is always helpful for getting more engagement from the customers and vendors in the organization. It is not only beneficial for the customer but also for the employees for learning and knowledge sharing.

  •  Provide the best content and marketing strategy 

We must focus more on the best content marketing strategy with the promotion activity. You can promote your ideas and do content-marketing via Email-marketing in the form of sharing on LinkedIn or Facebook.

Below are the social Email-marketing techniques we can follow:

Set essential social marketing vision.

Examine your target viewers and audience.

Discover your most valuable metrics and relevant information.

Examine your competitor in the market.

Understand your product and share valuable insights.

Design and develop winning and engaging content. It should cover your stories.

  • Set clear goals and purposes

For business, social media activities, we should focus more on establishing clear objectives. Those should follow your business purposes and goals with your brand awareness and developing the customer experience.

  •  We need to use the Best Content on the Right social media network.

We need to have more understanding of the contents of what we are posting media on social media networks. Each social network has its special characteristics:

For example, we widely use Twitter for smart conversations through Tweets, LinkedIn most suitable for business communication, and Facebook assures more reliable casual community engagement.

  •  Prioritize Your Networks

We need to start, focus, and set the priority on social network customers from Facebook, LinkedIn, and Instagram, and Twitter. 

Read: Benefits of Social Media in Digital Era

  • Communicate With Your Viewers

Daily interactions and communication with your audience and customers are always helpful and good for better productive results.

  • Meet the Best Content to the Right Network

Each social media network has its planned purpose and audience. We need to understand this and match your content and post to the proper social media.

  • Give Credit When Credit Is Due

We should follow the social media etiquette for your business by connecting the author or photographer when we share a nice article or content tweet or an impressive image. 

  • Set the appropriate frequency.

Finding a sustainable posting frequency is one of the best vital aspects of establishing a social media brand we need to be more focused on it.

upGrad’s Exclusive Digital Marketing Webinar for you –

Watch our webinar on “What’s new in Marketing”


The don’ts:

  • Try to avoid adding too much information in your content. 

Keeping multiple social media accounts is not the right approach for getting the fast to deliver the result. For getting an immediate impact, you need to stay active and use only one account at the same time, which gives you the best return on your time in a fast way.

  • Avoid proofreading.

You have to understand and be very careful about grammar and spell-checking to overcome this problem. You can use the online Grammarly tool, which can immediately correct you and find the mistakes. Before publishing a review, fast content is the best approach that you need to always care about it.

  • Don’t neglect your participants’ problems, questions, and messages.

You should always understand and answer your audience’s problems or any doubt. Ignoring the audience can be a cause of losing the opportunities of promotion of your brand. You need to keep track of the social media updates and should be ready to answer their problems. 

In-demand Digital Marketing Skills

  • Avoid AI as a replacement for human interaction.

Marketing automation is an AI technique that is important. It saves time, but we should avoid it and not use it for personal communication on social media. We should also engage the followers to develop a relationship with the brand or product.

  • Avoid creating posts in ALL CAPS.
  1. Posting in CAPS is highly avoidable, recommends Social Media Do’s and Don’ts Guides, as it sometimes seems incompatible.
  2. Posting CAPS in the post not only enhances visually rough and also showcases that something is not right, so you should avoid it.
  • Avoid excessive use of Hashtags
  1. Avoid excessively #hashtags with each word of a sentence. Unnecessary use of #Hashtags is one of the most disturbing Social Media manners that we have to follow.
  2. Practising relevant hashtags relates your post to other relevant posts on the subject and must be practised for this purpose only.
  • Avoid Over-share your Content

Working for the correct frequency when sharing the post on social networks is essential, over-sharing of content extend the unfollow and unsubscribes

  • Avoid Automate Identical and repeated Content across all Networks

Automation marketing is helpful but using identical and repeated content across all your social channels via Automated tools is not the right approach.

The context of the content should meet the network.

  • Don’t go for numerous numbers of Followers

We should avoid to go for the approach for many followers.

  •  Don’t give all your time to Social Networks

We should spend the time on other essential tasks equally that can improve you to grow with better productive results

  • Don’t Project yourself as you know everything

Projecting yourself as you Know-all it can turn into overconfidence that prevents your actual projection

Digital Marketing Free courses to Learn


Hopefully, this article helped you with understanding about the Dos and Don’ts in Social Media Marketing. The article has described all the basic details about the open-source related projects.

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.

Popular Digital Marketing Blogs

Why should businesses consider social media an important element of their marketing strategy?

When your audience is on social media, so you should be too. Whether it is Instagram, Facebook, Twitter, Pinterest or LinkedIn, social media channels offer brands the ideal platform to market themselves especially if the budgets are tight.
Here are some key reasons why you should consider social media channels are a core element of your overall business marketing strategy:

1. Your audience will be able to actively engage and interact with the brand on their preferred platform translating into more receptiveness towards your communication and messaging.
2. Brand recognition will automatically increase when you start communicating with your target audience on social media channels.
3. Inbound traffic to your website or any other online properties will get a much-needed boost.
4. You can reach out to distinct target audience segments using different social media channels.
5. You can use remarketing and lookalike campaigns on social media platforms to target and retarget the ideal audience for your business.
6. Social media channels are a cost effective tool to increase brand awareness and help improve search rankings for your business.
7. Your overall conversion rates may improve when you market your business on social media platforms.

What are the different types of social media marketing?

You can use various social media channels to promote your business, products or services to your chosen target audiences. The most commonly used platforms for social media marketing are:
1. Facebook Advertising – 2 billion monthly users worldwide enable you to reach your audience virtually in any part of the globe.
2. Instagram Advertising – 500 million active monthly users commanding a 58% higher audience engagement rates compared to Facebook.
3. Twitter Advertising – 328 million active monthly users with high organic engagement.
4. Pinterest Advertising – 175 million monthly users with an 81% female heavy audience base.
5. LinkedIn Advertising – 227 million active monthly users with 61% of users falling between the 30-64 age range bracket

What are the functional building blocks of social media marketing?

Understanding the functional building blocks of social media marketing will help you design the most effective strategies and campaigns. These include:
1. The identity of your customer.
2. Understanding audience conversations.
3. Gauging the pattern of content exchange and distribution.
4. The presence of your audience and their connected networks.
5. Understanding user relationships.
6. Reputation building to gain trust

Want to share this article?

Ride the Digital Wave

Leave a comment

Your email address will not be published. Required fields are marked *

Our Popular Digital Marketing Course

Get Free Consultation

Leave a comment

Your email address will not be published. Required fields are marked *

Get Free career counselling from upGrad experts!
Book a session with an industry professional today!
No Thanks
Let's do it
Get Free career counselling from upGrad experts!
Book a Session with an industry professional today!
Let's do it
No Thanks