Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises.
Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient when it comes to productivity, business growth, customer satisfaction, and profit-making.
To stay ahead in the competitive market and contribute to market growth, digital trends are evolving every year by adopting new technological strategies.
Top Digital Marketing Trends
If you’re an entrepreneur who wants to start his own business or someone who wants to switch from traditional to digital marketing, it’s always safe to learn about the current digital trends before investing to meet the desired result.
Since last few years voice search technology is dominating the market. The rise of smartphones has been a major boon for this tool’s success. Smart virtual assistants like Siri and Alexa allow easy verbal interaction and save time one spends in typing. From finding the location of the nearest store to asking general queries, the voice search tool does it all so people are preferring this option over typing. Make your business content more SEO friendly to reach out to customers easily.
Social media sites like Facebook and Instagram are ruling for years when it comes to digital marketing trends and is only growing stronger. It’s easier to expand your business by reaching out to your target audience with advertisements, page promotion and instant messaging. A large number of people browse the feed of their social media account on a daily basis and the sponsored advertisements with attractive deals will help them to explore your brand and communicate with you.
Chatbots are becoming increasingly popular in the digital marketing field. They’re made to interact with humans through automated replies related to the queries that are being asked. This kind of software acts like a virtual “concierge” to communicate with users by text. Many companies have started using chatbots for their apps and websites to offer various customer services with an automated response and investing money elsewhere than hiring a large number of BPO agents to communicate with customers.
AI (Artificial Intelligence)
AI has become a popular trend in digital marketing and is said to have a promising future, but what does it mean? To put it simply, AI or Artificial Intelligence is a branch of computer science that deals with building intelligent machines or applications that can work and behave like humans. Give your business a competitive edge by adopting AI applications and reaping multiple benefits. Incorporate AI and speed up the loading time by the use of AMP to make your way to the first few results in search engines. Analyze the behavior of your customers through this tool and plan strategies that can impact business performance in the market. Save your time and money as you create new content, predict customer behavior, solve problems and take your business to the next level.
Videos and Live Streaming
Videos have garnered a lot of attention from customers for quite some time and are here to stay in the long run. Customers usually prefer watching videos over reading articles on topics of their choice. YouTube has always been a clear winner when it comes to choosing the best video streaming site or application. Twitter, Snapchat and other social media apps are also leveling up by providing the opportunity to watch, share and upload videos. Facebook has come up with the option of live streaming from any location which has improved communication between brands and customers. Video advertisements in search results and pop-up boxes also have a major impact on the audience. Read more why do you need to use video on landing pages.
Email marketing and automation
Email marketing has emerged to be a powerful tool over time, all thanks to the personalization of content. In simple words, an organization can send emails related to the subject of interest of a customer. This marketing strategy promotes more engagement between a customer who has subscribed to offers and receives the content of an enterprise. Marketing automation in the email is a blessing for businesses who want to send multiple emails to a large number of customers. Not only does it eliminate the chances of errors but it also keeps a record of the customer engagement related to particular content and saves your time which would’ve been otherwise wasted if the mails were sent manually.
Augmented Reality or Virtual Reality
Say yes to new marketing opportunities by adopting AR/VR strategy in your business. Augmented Reality focuses on bringing digital images of unreal environments to make a realistic experience realistic which will attract the customer to purchase their products. For example, e-commerce named Lenskart allows customers to try out their glasses and sunglasses digitally through their smartphone cameras before buying them. Virtual Reality is used to prepare a realistic and stimulating environment digitally. The merging of the virtual world with the real world is revolutionizing the market. The introduction of VR is giving game developers a boon and promising a unique and stimulating experience for the customers.
Statistics show that with new technological advances, more and more companies are choosing the digital platform for promoting and running their business over the traditional platform. The investment returns in digital advertisements have proven to generate more revenue for your company than the traditional market. As access to the digital world has become more affordable throughout the world, experts have predicted that spending on digital advertisements by companies across the globe will reach beyond $370 billion dollars by the next couple of years so investing in this field has a promising future.
It has been observed that organizations that host campaigns online are more effective (approximately 20% more turnout than other methods) as it reaches the targeted readers or viewers more quickly. More than 50% of smartphone users have discovered new brands and a wide range of services or products through online advertisements. What are you waiting for? Adopt digital marketing strategy in your company and see it grow.
What is Augmented Reality?
While virtual reality is completely immersive, augmented reality tries to make the world you already see so much more exciting. Augmented reality is when digital information overlays on to the actual physical world.
Your camera recognizes a target image and can determine its proximity and at what angle the target image is from the camera using sensors. It then transfers the digital information onto that target image. This can be taken as an example of AR or Augmented Reality.
How does Augmented Reality work?
Some of the earliest uses of augmented reality were the heads-up displays on fighter jets, enabling pilots to see critical information projected in front of them on their windshields. This technology ultimately made its way to automobiles and even your eyeglasses with Google Glass.
There are many apps that you can download today that employ augmented reality. Yelp with its Monocle feature allows users to check out restaurant reviews and information based on your GPS location. The SnapShop Showroom app uses augmented reality to show you how furniture will look in your room before you buy it.
Why is virtual and augmented reality important?
The world is advancing faster than it has ever before. It is hard to keep up with day-to-day technological advancements. So, there are a plethora of new technologies to keep your eye on at any given time. This is even more important if you are an investor since it is an investor's job to know the next big thing. At present, investors are heavily investing in virtual and augmented reality.
We are undoubtedly spending most of our time looking at screens, be it laptops, TVs, or smartphones. Undoubtedly, these devices and gadgets are a vital part of our everyday lives. Of these, AR & VR are two defined technologies that are transforming the manner in which we use these screens in our daily existence.