With a host of blogs on every possible topic we see on the Internet today, one might feel that blogging is a recent trend. However, it first came into the picture in the late 1990s. It gained massive popularity after the growth of WordPress in the early years of the 21st century. Today, blogging has become an integral part of digital marketing for SEO purposes, establishing brand identity, and generating leads. Also, people follow digital marketing blogs to learn about the latest industry and marketing trends.
The 10 Best Digital Marketing Blogs to Read
Here are 10 best digital marketing blogs that you can read to learn more about digital marketing and stay updated about recent trends!
Marketo is an American SaaS (software as a solution) company owned by Adobe that produces marketing automation software. The company focuses on marketing technology to automate tasks and gauge marketing engagement. The digital marketing blog by Marketo has over one million visitors per month. You will find answers to most of your how-to questions in the digital marketing field. You can also read informative digital marketing blogs for beginners on the website on topics like digital marketing strategies, how to use your website for digital marketing, and improving conversion rates.
2. Social Samosa
Social samosa is one of the best social media content portals. It researches and gathers thoughts and ideas about the digital marketing trends on social media to encourage dialogue on the same. Social Samosa has a popular blog that provides a list of social media accounts to follow in different categories and suggests how people can carve out their niche in digital marketing. It is your go-to website if you want to stay updated with the trending social media campaigns. You can also read case studies or in-depth analyses of different marketing strategies.
3. Neil Patel Blog
Neil Patel is a popular name in the marketing industry. He has been acknowledged as one of Forbes’s top 10 online marketers. Through his digital marketing agency, NP Digital, he offers innovative marketing ideas to help businesses and large companies grow and generate more revenues.
The Neil Patel blog provides valuable content to businesses, entrepreneurs, freelancers, and other people interested in digital marketing. His blog gets over 10 million visitors per month. If you are looking for ideas to enhance your content marketing strategy, ways to increase traffic to a website, or marketing analytics, you must check out his blog.
4. Hubspot Blog
HubSpot is another American SaaS company that offers technology solutions in digital marketing. The company also has an active blog with over 7 million monthly views. The posts contain extensive information on marketing, branding, content planning, website designing, social media, email marketing, virtual reality, social media tools, consumer behavior, and more.
5. upGrad Blog
Being India’s most popular online learning platform, upGrad has a huge pool of resources for avid readers. It has excellent digital marketing courses for aspirants looking to upskill. upGrad’s digital marketing blogs offer comprehensive information on SEO marketing and trends, keywords, content marketing, social media marketing, brand advertising, PPC advertising, and much more.
6. Moz Blog
Moz is a company that offers website analytics and SEO services to its clients. So, if you are interested in learning about SEO in-depth, you can follow the Moz blog. Some popular topics to read include how to improve your ranking by rewriting titles, why to reoptimize content, and what should be the SEO strategy for a new website. Moz is your go-to digital marketing blog to learn all about SEO.
7. Digital Deepak
Digital Deepak is a popular digital marketing blog in India run by Deepak Kanakaraju, a digital marketer. He writes about Facebook or Google Ads Strategy, using marketing tools for streamlining marketing processes, and posts interviews of famous digital marketing professionals.
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8. Buffer Blog
Buffer is another most popular digital marketing blog for social media enthusiasts. You can learn about the latest trends and read case studies on social media marketing campaigns led by numerous brands. Also, you can read about content creation, video marketing, and increasing engagement.
9. Social Beat
Social Beat is a digital marketing agency that offers creative marketing solutions to businesses. The company regularly posts blogs related to marketing automation, market research and consumer insights, marketing technology, branding and designing, content marketing & SEO, and other categories in digital marketing.
10. Shout Me Loud
Shout Me Loud is one of the best digital marketing blogs for beginners that offers tips on how to start blogging or choose a niche, affiliate marketing, SEO strategies, social media marketing tools, WordPress tutorial, and more. If you have just stepped into digital marketing and want to learn more about how blogging works for SEO, you can follow Shout Me Loud.
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How to Start Your Own Digital Marketing Blog?
If reading about the above-mentioned digital marketing blogs has given you an idea to start your blog, here are the most significant steps that you can follow.
1. Pick a niche
It is essential to choose a niche before planning your blog. For instance, you can choose social media marketing, SEO, email marketing, influencer of the affiliate, and content marketing. Starting with a niche will help you gain expertise in a specific domain. Then, once you get significant traffic on your blog, you can post about different digital marketing strategies.
2. Pick a name
This is one of the most crucial things when you start a blog. You should pick a simple yet catchy name and resonates with digital marketing.
3. Build a website
After finalizing the name for your blog, you can build a website or start blogging on WordPress. It is better to create an easy-to-navigate website that highlights concise information and the core ideals of your blog.
4. Research and writing
This is the most challenging but crucial part of starting a digital marketing blog. You might get confused about what to write and how to write if you have no prior experience in blogging. Therefore, doing extensive research is vital. Go through the above list of blogs and more to get an idea of the type of content you can post, seek inspiration and start writing.
5. Promote your blog
Now, here comes the tricky part. Starting a blog is not as challenging as increasing organic readers or subscribers to your blog. You have to focus on providing valuable content to your target audience. To let more people know about your blog, you can try promoting it on your social media accounts by adding a link that directs readers to your blog.
Popular Digital Marketing Blogs
If you are an independent digital marketer, starting a digital marketing blog can be one of the best ways to promote your services to get more clients. However, you need in-depth knowledge of various digital marketing strategies and tools, requisite skills, and professional experience to help your clients with effective digital marketing strategies that suit their business needs. These are must-have requirements for digital marketing jobs.
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What is blogging in digital marketing?
Blogging is a content marketing strategy that comes within the umbrella term of digital marketing. The purpose of blogging is to post SEO informational blogs or articles on websites, often with an internal linking to and a CTA. It is done to drive traffic to the website, increase customer engagement and generate leads and conversions.
What are the different types of digital marketing strategies?
The most trending digital marketing strategies to promote your products or services include content marketing, social media marketing, email marketing, search engine marketing, search engine optimization, pay-per-click, and mobile marketing.
How can you increase organic traffic for your digital marketing blogs?
Some of the most popular digital marketing strategies that are effective in increasing organic traffic to blogs include learning more about your target audience and the type of content they prefer, doing keyword research, using SEO techniques, uploading consistently, and sharing snippets of blogs on social media.