Waking up at an ungodly hour to go to the office through totally packed streets with other half-asleep commuters and slogging through emails until the clock ticks 5.
What if you can break this rat race to earn some extra bucks – at any time and from anywhere? Even when you are asleep!
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Well, that’s precisely the notion behind affiliate marketing.
Affiliate marketing strategy is a popular strategy to generate more sales and online revenue. Both brands and affiliate marketers can benefit from affiliate marketing when done strategically.
According to Google Trends data, affiliate marketing has come a long way over the last five years.
Ponder over the following facts and figures to know the significance of affiliate marketing:
- 81% of the brands take help from affiliate marketing to grasp customers’ attention and get more sales.
- 79% of marketers use affiliate marketing to drive conversions, while 83% use it to enhance brand awareness.
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Before heading towards the best strategies for affiliate marketing, let’s glimpse what it is all about.
What Exactly is Affiliate Marketing?
Affiliate marketing is the process where you can earn a commission by promoting other brand’s or company’s products. It’s quite simple – you find a product, promote it to others, and earn a profit through each sale you make.
Affiliate marketing is helping thousands of people earn a fair amount of passive income. You can be amongst them by using the right strategies and being focussed.
Don’t worry if you have no clue how to start an affiliate marketing campaign. We have compiled some of the best affiliate marketing strategies that can help you be a savvy affiliate marketer.
So, without any further ado, let’s begin.
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Top 5 Affiliate Marketing Strategies
1. Get 1 inch wide and 1 mile deep
If you are a new affiliate marketer, don’t make the mistake of going 1 mile wide and one inch deep – focusing on dominating 50 niches in the initial years.
We understand that when you see people making millions from marketing products in emerging niches, it becomes challenging to stay focussed.
However, the result of this distraction is having a portfolio of 21 websites in random categories combined with a pitiful domain authority generating almost zero sales.
You are all free to experiment with different niches after you have attained a certain level of success on your first website. So, you must begin with the agenda of going one inch wide and a mile deep.
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2. Using PPC advertising
You can use pay per click (PPC) advertising to promote affiliate programs and grow the sales. It is a method of leveraging search engines to drive highly targeted generally to a specific landing page.
A majority of the affiliates love PPC as it allows you to make sales immediately. However, you need to ensure that you have in-depth knowledge of PPC along with the targeted market.
Bear in mind – it is not as easy as it may seem.
You need to dig deeper to generate more clicks on your ads and make them list higher. Google analyses the quality of ads and promotes only the appealing ones.
3. Email marketing (Game-changer)
Email marketing is amongst the most powerful affiliate marketing strategies for every niche and every product.
Email marketing helps in driving direct sales faster than any other tool. Ever since the evolution of online communication, email has been a constant medium to connect to people.
List building has been helpful to bloggers and online marketers to get sales with minimal efforts. You need to set up an email marketing service and then collect as many emails as you can. You can use this strategy to convert leads into paying customers.
4. Spruce up your CTA button
Register, Sign Up, Purchase, Join – these are some of the commonly used CTA (call-to-action) buttons. They have been so overused that they have become dull and unattractive now.
Provide an irresistible CTA button to your reader. For instance, you can try using something like ‘Get Yours Now,’ ‘Instant Access,’ ‘Get it for you,’ or something else which shows that the users will get something for clicking it.
5. Boost sales with coupons, deals, and promotional offers
Using coupons and deals to attract customers is amongst the top affiliate marketing strategies to boost sales. Customers are more likely to search for sites offering discounts, new deals, and promotions before they finally make a purchase.
After all, everyone wishes to make the best purchase at the lowest possible price. Isn’t it? For highly competitive markets such as beauty, travel, food, gadgets, coupons work the best. Just make sure that you design and manage the coupons wisely. A poorly planned coupon might result in a tremendous decrease in your profit margins.
An example of an affiliate marketing strategy that will inspire you
Here is an example of a top affiliate marketer to take inspiration for your affiliate marketing journey.
BestReviews is an affiliate marketing giant – being amongst the largest product review sites on the internet. They have a team of dozens of writers, product testers, and many more.
Perhaps you can compete with them as a bedroom marketer; you can learn from their approach.
They have an extremely SEO-focused strategy, with more than 80% traffic coming from organic search.
You can try to apply their content model to a more specific niche. They have created high-quality reviews with unique visuals (pictures as well as videos).
You can try using a similar affiliate marketing strategy but focus on a specific niche to get optimal results.
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A majority of the people who try an affiliate marketing strategy often give up way too soon as they fail to get immediate success. To avoid this, you must set realistic expectations at the beginning while carefully analyzing your statistics.
Make changes when you feel the need to do so. Remember, you cannot become a successful affiliate marketer overnight, but gradually.
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What are Affiliate Marketing strategies?
Affiliate Marketing is one of the most popular ways to generate passive income online. It is one of the best free ways to make money online.
Affiliate Marketing is a three-way model wherein the one party wants to sell something, usually a product or service. Another party is tasked with publicizing the product or service. Each time something is sold to the third party, i.e., the customer, the second party, the Affiliate Marketer, gets a profit percentage.
Let's look at some Affiliate Marketing Strategies:
1. YouTube is one of the most active platforms for Affiliate Marketers. It has the traffic source that converts the most effectively.
2. Instagram is another platform that is excellent for Affiliate Marketing. Given that Instagram is a hit among social media influencers, the portal is ideal for Affiliate Marketers.
3. Trying to rank your website on Google is also an efficient Affiliate Marketing strategy. You can create a website for free using Google Sites. Google ranks Google Sites websites very highly, thereby helping in the purpose of Affiliate Marketing.
What is Email marketing?
Email Marketing is a tool that lets us provide value to users in content. It also allows us to direct users through each step of the customer journey or sales funnel when they get stuck. Email Marketing is used in these two ways, primarily when talking about digital marketing.
It is arguably one of the most underrated digital marketing channels. Since not everyone is on Facebook, Snapchat, Instagram, and several other social media platforms; however, everyone has an email address, which is precisely why Email Marketing is so crucial.
If you are looking to grow your affiliate marketing then emailing can be the most cost-effective option to reach out to your target audience.
What is a CTA?
When it comes to marketing and advertising, a CTA stands for 'Call to Action.' By definition, CTA refers to any instruction you are giving to a potential customer to perform a specific action.
For example, a travel destination is promoting summer vacation deals on Facebook. Each Facebook advertisement tells potential customers to 'Book Now' for the best travel deals. In this scenario, the CTA is 'Book Now.' Some of the most common CTAs that businesses use include terms like 'Shop,' 'Subscribe,' 'Contact,' etc.
Marketers can also use CTA in affiliate marketing campaigns to ensure greater football and drawing in their audiences to achieve more conversion numbers.