Programs

10 Things That Made 2016 Epic At UpGrad

2016 IN HINDSIGHT2016 has been a fantastic year at UpGrad. From enrolling our 1000th student to launching our first community centre, the year was filled with highs. As we draw this year to a close, here is a quick review of what made the year epic.


PITCHED TO PERFECTIONPITCHED TO PERFECTION

On July 2, top 9 students from our Entrepreneurship program were selected to pitch their business idea to a panel of early-stage investors of the country.

KNOW MORE ABOUT THE WINNER


PARTNERED WITH GOVERNMENT OF INDIAPARTNERED WITH GOVERNMENT OF INDIA

We got selected as the official education partner for Govt of India’s ‘Start-up India’ learning programme, where we offered our entrepreneurship program in 2 languages, Hindi and English to budding entrepreneurs of India.


SURPRISE FROM RONNIE

SURPRISE FROM RONNIE

Getting caught in an elevator with an investor is every entrepreneur’s dream. UpGrad made it a reality for 4 students from our entrepreneurship program. 90 seconds in an elevator with Ronnie Screwvala was all they had.

CATCH THE DRAMA


A TEAM OF 100

A TEAM OF 100 

We turned one in March 2016 and ever since our team has been rapidly growing. We’re now a strong family of 100+ diligent and passionate members committed to designing the best learning experience in the world.


KILLED A PROGRAM

After running 4 successful programs in several cohorts, we thought we knew how it’s done. But even after extensive research, we eventually had to kill our Android Program.

READ ABOUT IT


ONLINE GRADUATION CEREMONY

The completion of the first cohort of our Entrepreneurship Program was marked with a one-of-its-kind online graduation ceremony, completed with an incentive to remember their alma-mater.

READ ABOUT IT


A 1000 LEARNERS

Our programs have quickly gained popularity proving that pay-for-education model does really work. This was further reinstated when we reached 1000 students, of which 300 made an upfront payment of INR 2 Lakhs.


SAID IT OUT LOUD

We launched our first brand campaign and took over radio and print media in Bengaluru. The success of this campaign was marked by an immense number of enquiries and applications received by us.

 


UPGRAD XCHANGE WHERE SHARP MINDS MEET

UPGRAD XCHANGE WHERE SHARP MINDS MEET

With more than 50 events conducted so far and many more to come, our newly launched
offline centre in Bengaluru is the perfect destination for working professionals to ideate, collaborate and network.


And finally..

INDIA’S BIGGEST ANALYTICS ROADSHOW

Launched on December 3, the UpGrad & IIIT-B Analytics Roadshow has so far covered 4 cities through 15 events with 20+ industry experts and there is more coming up in this roadshow till February 11.


On that note,

We are all set to make 2017 a bigger success by launching new programs, scaling existing ones, building a stronger presence in India and taking programs to international students.

Connect with us:


Email us at: staysharp@upgrad.com     |     Call us at: 022 6156 2160

 

What is a roadshow?

Roadshow, as the term says, is showing to the public at large. It means manifesting an idea, presentation, or performance in different places to reach a broad audience. The basic idea is to create awareness and fascination among the public regarding the show's topic. The roadshow for LIC's Initial Public Offering (IPO) was recently in the news. With every passing moment, many companies are resorting to the technique of roadshow. Roadshows are rapacious but are also the reason behind great returns. They increase sales by generating demand in the market. During the down phase, it keeps the demand steady. Roadshows are also a great way to allure the customers and investors to support the organisations in terms of increased sales or investment. Roadshows involve events with public speaking by the leaders and managers, which proclaims the quality of leadership the organisation possesses.

What is early-stage investing?

Providing investment when a business is new and is just preparing to enter the industry is called early-stage investing. Not many investors are willing to put money into the firms with less or no foothold in the market. Early-stage investing is divided into three funding types: seed funding, start-up funding, and early-growth funding. Seed funding is needed when an entrepreneur is starting a business. Start-up funding is used to manufacture and market products to enable sales. Early-growth funding is a comparatively later stage of funding that is utilised to boost manufacturing and sales.

What is a brand campaign, and how to make it successful?

A strategy with a designed set of activities to make a brand more known is a brand campaign. A brand campaign means putting the organisations' products or services before the audience and promoting them. It is directed towards escalating brand awareness and brand equity in the minds of customers and investors. Identifying and understanding the target audience and simplifying the campaign's content will assist the drive to do well. Prioritise your customers’ time more than money and make the campaign more effective.


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